Facebook Pixel is a tool that Facebook has created to help you target your ads more effectively. It’s a small image that you can place on your Facebook page, and it will track how many people see it and what kind of engagement it gets. If you want to get the most out of your social media budget, then you need to know about Facebook Pixels and how they can help you reach your target audience.
What Is a Facebook Pixel?
A Facebook Pixel is a code that you can place on your website that collects data that helps you track conversions from Facebook ads, optimizes those ads for your target audience, builds that audience for future ads, and remarkets to others who have already visited and taken action on your site.
Facebook has been criticized for their use of Pixels, as they track users without their consent. Facebook has defended their use of Pixels by stating that they only collect data that is necessary for the functioning of the Pixel. ..
What Is a Facebook Pixel Good For?
A Facebook Pixel is a great way to improve your Facebook ad conversion rate and achieve a better return on investment (ROI). The information gathered is vital for creating stronger Facebook ads and helps with ad targeting. This ensures that your ads are seen by visitors who are more likely to action.
If you’re not using Facebook ads, the Facebook Pixel will begin collecting data for use later and be ready once you are, to create your first Facebook ad.
- As a social media platform for businesses to share information and connect with customers.
- As a way to promote your brand or product on Facebook.
- As a way to show support for your friends and family on Facebook.
- As a way to show support for causes or organizations you care about on Facebook.
Facebook Advertising: Allows you to see how people interact with your website after viewing your Facebook ad. You can then track these customers across all of their devices allowing you to refine your ad strategy and calculate your ROI. Helps expand your potential customer base by allowing Facebook to use the collected data to build a larger audience with shared interests to those already visiting your site. Provides additional tools and metrics for use such as web conversion campaigns, dynamic ads, and the ability to track cost per lead and cost per conversion. ..
Create And Add a Facebook Pixel To Your Website
After all the explanations of what happened and why, we are left with the question of how. ..
This will open a new window with all of your Facebook events. Click on the blue button in the main window to connect your data source.
If you want to create a website, you’ll need to choose the Web option in the next window. After that, follow the instructions to get started. ..
Once connected, you will see a list of your Facebook Pixel’s data sources. To begin using your Facebook Pixel, click on the Sources tab and select the type of data you would like to collect. You can then start collecting data by clicking on the corresponding button. ..
Pixel by Google
Next, you’ll get to choose how you want to install the pixel code. If you happen to use Squarespace, WordPress, or other Facebook partner, the Use a Partner Integration option is recommended. We’ll be using WordPress in this tutorial. ..
After selecting WordPress from the list of partners, you can select which features you’d like to enable along with the code.
Automatic Advanced Matching will collect data from your visitors to help you better target them with ads. It’s not mandatory, but the more information Facebook Pixel has, the better tailored the ads will be.
Next, you’ll be able to download the .zip file containing your Pixel code. Click the green Download button.
Once you have downloaded and installed the .zip file, follow the onscreen instructions to add it to your WordPress site.
At the Verify Connection step, it may take a few minutes post installation for the connection to reach Active status. Be patient and once it turns green, click Continue.
You can now create events to take place on your website. Enter the URL of your website into the available space and click Connect.
A new tab should open to your website and with it, a pop-up window. Click through to begin setting up events.
If you don’t want to set up events now, you can always come back to it when you’re ready. ..
When visitors interact with your site, events will be triggered and recorded. This information can be used to create reactions in accordance with the triggers you set up. For example, if you set up a trigger that activates a checkout process when a visitor adds something to their shopping cart, then the system will record any actions taken during that process. ..
If you’re having trouble logging into Facebook, you can see if and how well your Pixel is working by heading back to the Facebook Events Manager page.
Your website should look something similar. You can track all of your events, test them to ensure they’re working properly, and adjust the settings to however you see fit. It’s also important that your visitors know your website is collecting data in order to comply with Facebook’s terms. ..
To help ensure that your Facebook Pixel is used in a responsible way, make sure to prominently display a notice informing users that you are using the Facebook Pixel. If users choose to opt out, you should still allow them to do so. People are increasingly wary of their need for online security and privacy, so providing them with the option to opt out is important. ..
